Showing posts with label autism speaks. Show all posts
Showing posts with label autism speaks. Show all posts

Saturday, September 29, 2012

Craft Fair Disappointment


Today was the Autism Speaks charity event and the in-person debut of my kids' line, MayaGirl Creations. The fair was held in the basement of a nearby church and was set up to be a really nice event. There was a live reggae band, a fashion show, an arts and crafts table for the kids and a dozen vendors. Unfortunately, hardly anyone attended. There were about 50 people there, but almost all were somehow involved in the fair itself. They only got a handful of traffic.

Despite the low turnout and despite the fact that I made a nice donation to the cause, I still managed to turn a small profit. It was disappointing, though, to have so few people. Had my friend been able to hold the fair in the church yard instead of the basement, she probably would've had much more traffic, but she explained that she didn't have the insurance to run an event outdoors. Apparently, if a kid gets hurt outside, for example, there can be a suit and, I guess, the church isn't covered. That sounds ridiculous to me, but that's our country for you.

My friend, the organizer, was disappointed with the numbers for today, but she still did a great job in setting things up. This friend, by the way, is the same woman who helped me out when I broke my leg a couple of years ago. And it was my broken leg that led to me making jewelry (it was something to do while laid up in bed), so in a way doing this fair was like coming full circle. No, I didn't make a whole lot, but people did seem to like my pieces. I did sell a couple of precious metal clay and enamel pieces, so I was pleased to move those. As I've said before, my "unique" pieces sell better in fairs than they do online -- and this again proved to be the case.

There was one little girl who was obsessed with my stuff and kept coming over to try things on. Turns out, her name is Maya! So she was thrilled when I told her the name of my line. She was upset, though, when her mom wouldn't let her buy earrings due to allergies. Instead, she got a ring, but I know that she had her heart set on the earrings. Maybe when she's older, her ears won't get as irritated.

There were several women who admired stuff at my table, were like, "Ooh, it's between these two, I'll be back..." and then, of course, never returned. Have I mentioned how frustrating that is? I understand it to some degree when you're at a large fair and you want to check out the hundred or so tables before making a decision. But at this fair, there were only a handful of vendors! Basically, you just had to spin around to see everything. So it was annoying when they walked away and forgot about me. I mean, I spent all week working my butt off on these items, I was completely lowballing the price AND part of my profits went to the cause. Plus, these women kept going on about how they "loved" my work. Know what? For $10 or $15, just buy the damned thing! I'm not selling the Crown Jewels; I'm selling costume jewelry. I'm not saying to waste your money or to purchase something just for the heck of it. Not at all. Times are tough and many need to be frugal. But if you're PLANNING to buy something, just do it, especially if you're at a fair and it's a handmade item that an artist worked hard to complete. It's so discouraging for us to think that we've made a sale ... and then nada. So next time you go to a fair and are all set to buy some item that you "love" don't hem and haw, and get distracted and forget. Buy it and show some respect for the artist.

Anyway, time to get off my soap box. Like I said, I made a small profit and made some money for a great charity so all in all, it was a successful day. I'd definitely work with this friend again and will do what I can to help her get more of an audience.

To purchase my jewelry, head to Naomi's Designs. To purchase my children's jewellery, head to MayaGirl Creations.

Monday, September 10, 2012

Feast Or Famine


First, the bad news: my quest to get my jewelry sold in a store isn't going so well ... yet. I've gotten several nice e-mails from shop owners in which they tell me how much they like my work, but they're all saying the same thing; that they're not accepting new lines now because sales have been low. That's sad and scary for our economy, and I hope for their sakes that sales pick up for the holiday season. It also sucks for me!

Still, I like to be an optimist and am continuing to send my catalogue to stores around the world. I have faith that if I send enough e-mails, *someone* will respond and snap up my jewellery. Or that the economy will bounce back a bit and people will start buying more goods.

The good news is that the rest of my business is picking up. I made some good sales last week and have my first craft fair of the season this Saturday. This morning, I ran into the woman who's running the Autism Speaks charity event later in the month and she said that she's excited to have me working with her. So I have plenty to look forward to!

I've been debating whether I should make more pieces for this Saturday's event, but have decided that I'm just going to try to sell what I have on hand. I mean, I have a few hundred pieces and the event is in someone's home; it's not going to be *that* big of an audience. But if I make a few hundred for the day -- and have the means to give a big chunk back to the charity (Saturday's is for ALS), then I will be very pleased.

I'm anxious to see how much people like my enamel items. So far, I haven't sold any online, but I have a gut feeling that they'll be a big hit at fairs. It's funny how that works out. Online, I've sold many rings (especially infinity rings), chandelier earrings and abstract gold necklaces, but my "arty" work seems to sell better in person. At my last fair, I sold many of my weirder looking earrings and necklaces. I'm not sure why this is; I guess that when people buy things online, they're going to go for things that they can depend on -- pieces with clean lines and familiar shapes and colors. When they can see pieces in person, however, they can try on a necklace or bracelet and see if something with an unusual design or color combo looks good. This is my theory, anyway!

I've found that people are also fascinated about the process in which I make my enamel work. There's just something very badass about firing up a piece in a flaming hot kiln. Friends are always impressed!

I know that I've been slacking off a bit in adding new pieces to Etsy and to this blog, but don't worry, they're coming! I've been working on a series of silver art rings, so keep an eye out for my latest series.

To purchase my jewelry, head to Naomi's Designs. To purchase my children's jewellery, head to MayaGirl Creations.

Wednesday, September 5, 2012

Back To The Grind!


My vacation in Florida was wonderful, but I'm home now and have a lot to do! I know that for many -- my teacher friends in particular -- September isn't the happiest of times, but I've always liked this month. As a kid, going back to school was exciting for me, a time for a new beginning. And as an adult, it marks the start of my favorite season, fall.

In New York City, you can physically feel the start of this change -- not just in the cooler weather, but in the city's energy. Summer is hot, lazy and slow, but September crackles with electricity.

I'm feeling that electricity this morning as I try to leave my little vacation behind and get going with my work. Today's agenda involves making more items for MayaGirl Creations. The Autism Speaks charity fair is in three weeks and I need to make more items for the event. So I'm planning to make some rings and earrings today with my colorful wire. I want to have a nice variety so that my table will look full and inviting.

Meanwhile, my dad finished my jewelry catalogue! It looks great! He's a skilled photographer and graphic artist so he was able to take my so-so photos and actually make them look decent. I also love the font that he chose, which is very New York magazine in appearance. I can't wait to send my line sheets to stores and see if anyone is willing to buy from me.

So I'm off to do some work and have a productive day. It's raining here, which means there is even more reason for me to stay inside and keep busy. Happy fall, everyone.

To purchase my jewellery, head to Naomi's Designs. To purchase my children's jewelry, head to MayaGirl Creations.