It's interesting how certain items of mine seem to be popular at different times. By no means do I consider myself to be a trendsetter -- not yet, anyway -- but still, various items are becoming best sellers for me at different points.
Last spring, I was selling a lot of my chandelier heart earrings. Every other purchase made was for those earrings and I even had a couple of co-workers buy pairs.
This summer was all about the infinity ring. I sold dozens of infinity rings, both online and at fairs. People just couldn't get enough of this item!
Lately, I've been selling many gold and silver abstract pendants. I've sold several of these in the past, but the sales are now coming in waves. I'm also selling more chandelier earrings, too. Meanwhile, September was a successful business month overall, but I didn't sell one infinity ring!
I like to study my sales patterns because it's important for me to know what my customers like and what's attracting buyers. But to be honest, I can't really figure anything out! Both the chandelier earrings and infinity rings get a lot of views on Etsy. So you figure that more views equals more potential buyers. I'm wondering if perhaps I sold so many infinity rings over the summer is because they're an item that's popular with teens ... and it's over the summer that teens would buy them. Many teens have summer jobs, so there's some extra money or they're looking for back to school items ... and a sale is made.
However, the sales of my abstract necklaces baffle me a bit because those don't get many views. I sold two necklaces this week, a silver and a gold, which had 12 and 7 views, respectively. That's it. My silver infinity ring has thousands of views.
The most logical theory that I can come up with is that the people who buy my abstract necklaces are lookintg for something very specific. Perhaps it's attracting buyers who aren't coming online to browse; they're there to buy a certain type of necklace and when they see mine, they just buy it. The infinity ring, though, is catching people's eyes when they browse. They'll stop and say, "Oh, cute!" but won't necessarily purchase it.
I don't know if I'll ever really figure out these sales patterns. As long as business is good, I'll accept whatever comes my way!
To purchase my jewelry, head to Naomi's Designs. To purchase my children's jewellery, head to MayaGirl Creations.
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